Webometric Thoughts

June 21, 2009

Traffic to the University of Wolverhampton’s Web Site has Collapsed!

Filed under: University of Wolverhampton,web traffic — admin @ 3:57 pm

I’ve just noticed an interesting trend over at Google Trends, and it’s confirmed by both Compete and Alexa. The traffic to the University of Wolverhampton web site has collapsed.

Google Trends:

Alexa:

Compete:

There are lots of potential reasons for the decline in the traffic: obviously changes in student behaviour (e.g., Google Scholar rather than the OPAC), increasing number of satellite web sites (e.g., individual/departmental blogs). But does this really account for such a massive decline? A brief glance at some other university web sites showed some decline in traffic, but I didn’t notice them falling as sharply.

Whilst I’d suggest the university have a good dig around in their data to find out exactly what is going on, as much as anything it highlights the need for a change in how we think of a successful online web presence.

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