Last week saw two special logos on the Google.co.uk site: one for Paddington Bear and one for the Queen. Using Google Insights for Search it is possible to compare the effect of the Google logo on the different search terms.
Whilst the logo quadrupled the number of searches for the Queen, there was ten times as many searches for Paddington as normal! With the honours even (the Queen held on to the most searches), hopefully the results won’t dent the chances of any future joint birthday parties (according to the BBC they share a birthday).
It is a shame that the daily details are only available for the last week, as it would be interesting to compare these logo results with those of some other famous people/events.