Webometric Thoughts

November 16, 2007

Hey!Nielsen: What is the point?

Filed under: nielsen,social web — admin @ 5:08 pm

Whilst I enjoyed Nielsen Netrating’s talk yesterday, I am less impressed with their latest offering, Hey!Nielsen, which I was pointed in the direction of by the Data Mining blog. Basically it combines a social network with the opportunity to offer opinions on TV, films, music, web sites and people, with the promise of your opinions potentially influencing the media world as the media pays close attention to Nielsen’s findings.

Whilst it is a nice enough site, and offers the opportunity for a widget of your opinions to be placed on your blog or web site, its a bit of a one trick pony, and that trick is not interesting enough to make me come back again and again. Whilst I enjoy the opportunity to knock Facebook and Google, if I really want I can do it just as easily in my blog. Personally I think Nielsen would have been better off developing methods of gathering the data people are already placing all over the web rather than trying to make a subset enter data in their own specific format.

October 11, 2007

Nielsen’s old fashioned newspaper statistics

Filed under: Guardian,newspapers,nielsen — admin @ 7:06 pm

Nielsen Netratings have just released the latest figures for the top 10 UK print newspapers online. Whilst the Guardian continues to attract the largest number of unique users, most of the other papers are growing faster, and in terms of total minutes on a site the Guardian is in a poor fifth place after The Sun, The Daily Mail, The Telegraph, and The Times.

The sites are being compared because they all fall under the umbrella of ‘UK national newspapers’, but the wide variety in the time people are spending on the sites indicates significantly different types of user behaviour: The high amount of time spent on The Daily Mail and The Sun may indicate that people are approaching these sites in the same way they do newspapers, seeing them as a whole package; whereas the significantly lower periods of time spent on the more serious newspapers (i.e., The Times, The Telegraph, and The Guardian), would seem to indicate that it is the individual stories that are of interest. Comparisons between the different newspapers are really comparing chalk and cheese. It is also pretty meaningless to purely look at UK figures, sites such as the Guardian have a significant following in the US (whereas the US has plenty of its own right-wing crappy press).

If comparisons are to be made between the newspapers, it would probably be more interesting to compare the results with the print editions’ circulation figures. Such figures would truly indicate the Guardian’s online success.

September 25, 2007

Friends Reunited: Some old dogs just won’t die

Filed under: facebook,friends reunited,nielsen — admin @ 3:36 pm

Nielsen/Netratings have just released figures showing the most popular social networks in the UK by unique audience. The inevitable has happened and Facebook has finally overtaken MySpace, with Bebo continuing to grow faster than MySpace. As Facebook has been the topic of (what seems like) millions of articles in the mainstream press it is unsurprising to find it the most popular social networking site, although it seems likely that many of the users will be relatively short lived…a factor that will go unnoticed in the short term.

For me the most surprising result was Friends Reunited at number 5. Not only holding its own, but continuing to grow! Why on earth are people continuing to use this site? Where you pay on Friends Reunited, its free on Facebook. It may be that Nielsen have combined the ratings with Genes Reunited and Friends Reunited Dating, nonetheless it seems to show that the constant stream of Friends Reunited adverts on the ITV web site is doing them some good.

Powered by WordPress