Whilst having a look at the new Blinx Remote this morning (via The Guardian), I suddenly realised that I no longer watch ITV (with the exception of watching the over-paid tax-dodging Formula 1 drivers). Over the last couple of years my TV habits have changed beyond all recognition, and ITV has failed to keep pace.
First I started watching TV programmes online. Whilst 4OD and the iPlayer both offered downloads, ITV offered streaming which was not particularly practical as I started to suffer from my old ISP’s throttling measures.
Then I subscribed to Virgin TV which has given me the iPlayer and 4OD programmes on my TV with Virgin’s TV Catchup: Anytime with no download problems. Unfortunately ITV hasn’t signed up, and despite my best efforts I couldn’t find any indication online that they plan to.
Whilst I find myself streaming the BBC on my Eee PC whilst doing the cooking, catching up on the TV, and even watching live for those can’t wait programmes (such as last night’s Summer Heights High), ITV has been relegated to point where I don’t even know what is on anymore.
Whilst I have never been a fan of ITV, it is important to have a competitive domestic market, so they need to start catching up!
I have just been reading the BBC’s post about the success of the iPlayer since its official Christmas launch. Although, whilst I am extremely happy for their success, I fear that there is little room for growth, in fact after a couple of months there may even be a slow down in usage, especially with streaming programmes, as the ISPs start to throttle people’s internet.
As a user who has been using the iPlayer for months, my broadband seems to be constantly throttled these days. It got to the point the other night that I was downloading a file at an extremely feeble 6k rather than the supposed 2Mb (unlimited) I am subscribed to! The fair use limits can not be considered fair use in any true sense of the word, as they have failed to respond to changing habits in internet use. Although in truth I can’t say that they are “unfair” as it is extremely hard to find out exactly what they are, and you are given no warning the throttling is coming.
Whilst we have been hearing a lot about the government’s concern with broadband speeds not living up to the advertised speeds, they really need to be stepping in and knocking some ISP heads together. Leave it to the market when it works, but the ISP market is not working.
Whilst it will probably all be sorted at some vague point in the future, it really doesn’t help with the missed episode of Kingdom that is currently only available in a streaming format on ITV.com (although ITV.com have noticeable improved the finding of programmes I can no-longer stream).