Both scientific articles and blog posts share the currency of recognition. However, whilst citations are rather dry affairs that are relatively few and far between, blogs get far more interesting critiques from a far wider audience. It’s a shame that scientific articles aren’t more like blog posts.
The sad truth is that my off-the-cuff comments about the web and the progress of my allotment (http://plot13.blogspot.com/) receive far more readers than any of my scientific articles. Over the last few months the number of unique visitors to my Webometric Thoughts blog, according to Google Analytics, have been steadily increasing (Nov-434, Dec-633, Jan-807(so far)). Whilst these figures would barely register in the blogosphere, they are far higher than could ever be hoped for in the academic world where you generally find yourself questioning whether even the referee bothered reading the article fully.
Even when the articles are read, and you are given a citation, they generally refer to some obscure generalisation you have made, barely worthy of a citation: it is more to do with the citer building authority for their own paper by showing how much they have read. In comparison a blogger does not benefit from referencing your post, and has the freedom to discuss it as little or as much as they wish. Therefore coming across a blog reference can be much more rewarding (I just came across my personal favourite today).
It would be great if the academic world could combine the informality of the blogosphere with their traditional publishing activities. Unfortunately most academics see blogs as a drain on their time rather than an opportunity to broaden the reach of their research and get more useful feedback. Admittedly my eclectic mix of posts has done little to further the blogging cause in academia, but surely there are some academic bloggers out their which truly show the potential of blogs.