Webometric Thoughts

October 9, 2007

Is Manchester the second city or just a big footballing city?

Filed under: Google Trends,Hitwise,football — admin @ 11:59 am

Hitwise has access to loads of data that I would love to get my hands on, the sort of data that would keep me busy for the rest of my academic life. It is therefore probably pure jealousy that makes me complain about some of the ways it utilises its data. Its latest post addresses the question: Which is the UK’s second city? As well as showing the traffic to the cities’ respective tourist information sites, it also shows that Manchester is searched for more often than Birmingham.

Unfortunately it fails to mention one particularly word. Football. Manchester United are the current premiership champions, whilst Manchester City ride high in the table under the previous England manager Sven Goran Eriksson. In comparison Birmingham City bob between the premiership and the championship and Aston Villa doesn’t even have Birmingham in their title!

Does football make much of a difference? Well Google trends would seem to suggest that it can. Liverpool can be seen to have shot past Manchester on the back of its footballing glories (and failures), whilst Arsenal have have captured as many hits as Manchester on occassion without the additional ‘city’ searches.

I appreciate that the purpose of these articles is to show the sort of data Hitwise can provide your company with, but these sort of analyses are just a bit annoying…but as I say, its probably just jealousy.

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