Webometric Thoughts

November 3, 2008

Facebook Overtakes the BBC in the UK!

Filed under: BBC,comScore,facebook — admin @ 2:24 pm

Looking at ComScore’s top U.K. web rankings for September 2008 there is one big story: the greatest broadcaster the world has ever known (i.e., the BBC) has been overtaken on the web in the UK by a social network site most famous for ‘the poke’ (i.e., the Facebook).

Whilst I have never been one to subscribe to the Daily Mail’s mantra that ‘the world has gone to hell in a handcart’, you can’t help but despair on days like this. The future’s bleak, the future is filled with flying sheep and zombie bites. It will be interesting to see how the Mail deal with the story. Do they spin it as the “BBC letting things slip” or “Armageddon due as world’s youth communicate”? So much fear and hatred and only one small paper.

The BBC has a massive site with loads of great stuff, but unfortunately most people just go to the same few small areas. Everyone should go to the BBC this minute and surf an area they haven’t been to before!

October 10, 2007

Is the UK Networking or Wilfing?

Filed under: Bebo,MySpace,comScore,facebook — admin @ 7:44 am

The latest research from comScore finds U.K. social networking site usage to be the highest in Europe. Whilst the UK users average 5.8 hours per month (with the heavy users’ average being 22 hours per month), the average hours per user in Germany is only 3.1 hours and in France 2.0 hours. There are two ways of viewing these result:
1) UK residents are using social networking sites to share ideas, collaborate, and come up with innovative ideas, and increased use of social networking sites will help economic growth.
2) UK residents are merely wilfing, aimlessly surfing the internet with little or no purpose (from the phrase ‘what was I looking for), and is of little productive use.

Whilst the press release lacks details on which social networking sites are being used (LinkedIn use seems likely to be more productive than MySpace), I fear that the majority of use is likely to be the big three generic sites (i.e., MySpace, Bebo, and Facebook), and people’s surfing habits have changed from aimlessly surfing the whole web to aimlessly surfing/interacting with their social network communities. Whilst I am sure that our fellow Europeans will soon catch up, I don’t think it will be something that they’ll be boasting about.

Powered by WordPress