Over the last couple of months there has been a bit of a slow down in traffic to this site. Not particularly surprising as I have been posting far less frequently. Then, yesterday, my web traffic shot up: three times as many visitors as I’ve been having the last few weeks.
The reason? Seemingly a slight change in Google’s algorithm in my favour. The site has gained no new links, there are no new posts worthy of note, Google have just changed the significance of one of their many ranking attributes and it has changed in my favour.
This can be seen most clearly when taking traffic from one of Google’s sites in isolation:
It doesn’t matter for this blog. Its purpose is not to make money, just provide a place for some of the random thoughts that creep into my mind.
There are, however, many business that rely primarily on search engines driving traffic to their web sites, and such huge variations in traffic can only cause difficulties. Whilst social media is changing how many of us find information, search engines are still very powerful, and Google is too powerful.