As I have mentioned before, the BNP tend to get a far higher proportion of political traffic than they deserve. Whilst this can be attributed to the web providing a forum for the discussion of vile ideas that are unacceptable amongst the general public, it is interesting to note that their success has not carried over to Twitter.
Whilst the Twitter logo is proudly displayed on the BNP homepage, the official BNP Twitter account has only been used to highlight blog posts on their web site, and even this has not happened for a over a month. The result of their Twitter experiments: a more motley bunch of 58 Twitterers it would be difficult to find.
So why has the BNP failed on Twitter? After all, my own criticism of Twitter is the lack of room for reasoned arguments…something the BNP has no time for.
Their failure is mainly because people can see who you follow on Twitter. As I have mentioned before, as someone interested in politics I often follow opinions which are the opposite of mine. The shame of being mistaken for a BNP supporter, however, would be too much even for me (and I follow @MayorOfLondon!!).
There is also an argument that Twitter is just too open. As the BNP constantly strive to promote a professional image they know that their own members are their biggest handicap. If the BNP truly embraced Twitter the facade of respectability that they constantly strive for would soon disappear under the weight of their own members’ ignorance.
The BNP thrive in those online places where their members are in the majority; their lack of presence on an open site like Twitter shows what a minority they are.