There was once a time when ‘web 2.0′ was a byword for innovation on the web, and if you wanted to know what was happening in the web 2.0 world there were few better places to start than Mashable. Those days are now long gone: web 2.0 is stale, and Mashable seems to be bulking out with an increasing number of fillers. Today I took Mashable out of my RSS feedreader.
Both Mashable and web 2.0 are victims of their own success. When social software was the preserve of the digerati it was an innovative environment; when the digerati’s parents joined it’s focus moved to becoming a stable environment. As Mashable gained a wider readership it gained a less discerning readership, happily chomping down whatever stories Mashable fed them.