Technorati are releasing their annual state of the blogosphere during the course of this week. Giving a round up of who is blogging, how often they are blogging, and what they are blogging about. It shows that whilst I epitomise the average blogger, that isn’t enough in the scale-free network of the web.
The average blogger is male, 18-34, ‘college’ graduate, and have a household income over $75,000. They have been blogging over two years and half have a second blog.
However, whilst I blog regularly and find myself firmly in the top half of active blogs (1.5 million blogs posted in the last 7 days, Technorati ranks me 601,571), I earn nowhere near the mean annual revenue for those with advertising: $6,000. My current Google AdSense earnings: $16.61. The reason for this discrepancy is the power-law distribution of traffic and earnings; most of the bloggers are hanging around in that long tail. If Technorati has decided to show the mode average of blogs with advertising, it would probably be have been nearer to my measly $16.61 dollars.