Webometric Thoughts

June 11, 2008

Blogging is far from dead

Filed under: Hitwise,blogosphere — admin @ 7:55 am

When I started ‘Webometric Thoughts’, almost ten months ago, there was a lot of talk about the death of the blogosphere in favour of the newer (and shinier) social networks and microblogging. Hitwise figures, however, show that far from dead traffic to blogs and personal websites is at an all time high (in the UK at least): Blogs and personal websites account for 1.19% of all UK traffic.

The new high is particularly impressive as it shows traffic to blogs and personal web sites rebounding from a dramatic fall during the first three quarters of 2007, from just over 0.8% of the traffic in January down to just over 0.4% of the traffic in August. It was August that I started to blog, and the blogosphere was unsurprisingly discussing its own demise.

Whilst the blogosphere has weathered the storm of social networks, and is in a stronger position to weather the possible coming storm of microblogging (if Twitter ever gets its act together), the statistics give no insights into why there has been an increase. Have blogs and personal web sites responded to falling traffic by improving the quality of their sites? Is it a greater emphasis on blogs by the big players (e.g., Windows Live Spaces & MySpace Blog)? Or is it all the result of small changes in the Google algorithm promoting the heavily interlinked blogs?

Whatever the reason, blogs and web sites will need to improve if the recent traffic increases are to continue, probably including aspects of social networks and microblogging, as well as technologies not yet thought of. Hopefully, however, blogs will continue to be primarily independent affairs that are not too reliant on the whims of the big organisations.

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