In its extensive review of bbc.co.uk the BBC Trust concludes (amongst other things):
bbc.co.uk is an excellent service that is highly valued by users and makes a strong contribution to delivering the BBC’s public purposes
Definitely the most obvious finding ever. Although the 75 page report does have some other interesting bits and pieces.
Whilst we all follow our Google Analytics, few of us could afford the traffic levels of the BBC:
My own hosting package (with streamline.net) includes un-restricted visitor bandwidth, however the most any of their customers uses is 1313.07GB, a thousandth of the BBC’s traffic. It would be interesting to see how the traffic has increased since December with the iPlayer (it didn’t launch to all until December 25th).
As someone who has enjoyed a limited amount of traffic from the BBC it is interesting to see the number of click-throughs they send:
My own 202 visitors from the BBC (over a number of months) quickly pales in comparison to these figures.
Whilst overall things at the BBC seem to be on the up, I was particularly pleased to notice that there seems a slight downward trend on the Have Your Say section of the site.
It sounds good to let the public publish their opinions, unfortunately most of them are extremely odious.
Unfortunately not everything is positive. The BBC got a bit carried away with their spending so the commercial rivals are having a bit of a whinge. However, the BBC is not competing with ITN or ITV, they’re competing with the world. If we want to have the British perspective promoted to the world, rather than a right-wing US perspective, then we need a strong BBC.