As well as the arrival of my Wii Fit (hopefully), tomorrow will also see the launch of Google Me: The Movie on YouTube. Jim Killeen Google’s his own name, then travels the world meeting other Jim Killeens…sound familiar? Obviously Killeen is a massive Dave Gorman fan, mixing up Gorman’s Googlewhack adventures and Are you Dave Gorman? into one YouTube film.
What is of interest is that the film will be shown for free on YouTube (‘for a limited time only’). Which, if Andrew Keen’s figures are anything to go by, is unlikely to make Killeen a fortune. It will however provide a documentary that doesn’t seem to be particularly original a lot more publicity than it would otherwise have got.
Maybe we will see more films publicising themselves like this in the future: show for a couple of days for free, then let word of mouth drive traffic to the cinemas/DVDs. How much does a Hollywood blockbuster spend on publicity? How much would they lose by making it available on YouTube for a day or two? Obviously Killeen has nothing to lose in comparison to the millions a big studio would be risking, but it would be interesting to see one give it a try.
So, will I take a break from sculpting my body on the Wii fit to watch Google Me The Movie? Possibly, but it will have to be better than the rather annoying web site that goes with it.