I was quite surprised to read on Search Engine Land that Google is the top brand in the UK. However, following up the story you soon realise that the the title isn’t really worth that much. The ranking is actually based on a survey of ‘1,500 professionals‘, rather than the public at large, and rather than being surprised that Google has knocked the BBC from the top spot, we should be surprised that the BBC ever held the top spot in the commercially focused business world.
Whilst the more vocal elements of the online community may worship in the church of Google, I think for the average UK user (myself included) the BBC brand is still a better indicator of quality, reliability, and distinction. The factors that the survey’s ranking was meant to reflect.