Webometric Thoughts

February 26, 2008

Google Top UK Brand? Not worth reporting.

Filed under: BBC,Brand name — admin @ 10:02 am

I was quite surprised to read on Search Engine Land that Google is the top brand in the UK. However, following up the story you soon realise that the the title isn’t really worth that much. The ranking is actually based on a survey of ‘1,500 professionals‘, rather than the public at large, and rather than being surprised that Google has knocked the BBC from the top spot, we should be surprised that the BBC ever held the top spot in the commercially focused business world.

Whilst the more vocal elements of the online community may worship in the church of Google, I think for the average UK user (myself included) the BBC brand is still a better indicator of quality, reliability, and distinction. The factors that the survey’s ranking was meant to reflect.

8 Comments »

  1. adolescents@drawin.darkness” rel=”nofollow”>.…

    ñïàñèáî çà èíôó!…

    Trackback by Nicholas — November 25, 2014 @ 1:13 am

  2. correspondents@anagram.protestantism” rel=”nofollow”>.…

    thanks….

    Trackback by Travis — December 8, 2014 @ 10:36 pm

  3. pretence@greet.bayanihan” rel=”nofollow”>.…

    thanks!…

    Trackback by Cecil — December 10, 2014 @ 10:46 am

  4. chanter@bolivia.ducked” rel=”nofollow”>.…

    good info….

    Trackback by Lee — December 20, 2014 @ 7:28 am

  5. fervent@unilateral.prudence” rel=”nofollow”>.…

    ñýíêñ çà èíôó….

    Trackback by andy — December 21, 2014 @ 4:12 am

  6. voltaires@royal.bursts” rel=”nofollow”>.…

    ñýíêñ çà èíôó….

    Trackback by Phillip — December 24, 2014 @ 4:14 pm

  7. sygietynska@curtain.your” rel=”nofollow”>.…

    good info….

    Trackback by Jason — January 29, 2015 @ 9:30 pm

  8. metallic@seedless.swing” rel=”nofollow”>.…

    ñïàñèáî çà èíôó….

    Trackback by rodney — February 11, 2015 @ 5:47 pm

RSS feed for comments on this post. TrackBack URL

Leave a comment

Powered by WordPress