BBC Programmes beta, which provides information on all current TV and radio programmes across the BBC, has provided a QR code for each of the programmes listed, simply by adding /qrcode to the URL. So, the QR code for Torchwood (http://www.bbc.co.uk/programmes/b006m8ln) is available at http://www.bbc.co.uk/programmes/b006m8ln/qrcode.
Whilst I love the BBC and can see a lot of potential in QR codes, I am waiting for them to roll out to more useful areas of the site before I get over excited. I can see how QR codes embedded on news and sports pages, linking to mobile optimised versions would be useful. However, I can’t imagine that it is very often that people think “I really want to be able to access these programme details on the move…if only I could easily transfer the URL easily across”. Whilst I suppose an avid fan may wish to embed a QR code on a T-shirt, to show affiliation with a programme, the BBC codes don’t even help with that as they are not in a useful format.
Although hopefully this is a sign of good things to come.